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What sells in e-commerce: New evidence from Asian LDCs - ITC
Document Summary:
Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports ¨C and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market intelligence.
This paper fills that gap, using market data from Alibaba.com to identify which products from five Asian LDCs ¨C Bangladesh, Cambodia, Lao People's Democratic Republic, Myanmar and Nepal ¨C can generate the most demand abroad.
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